GSP Marketing, Inc. Named as a Top Supplier for Sears Holdings Corporation

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Chicago, IL (PRWEB) June 10, 2007

Today at Sears Holdings Corporation’s headquarters in Hoffman Estates, Ill., GSP Marketing, Inc. was one of the select companies to receive top honors at the Sears Holdings’ 2006 Partners in Progress awards. GSP Vice President Jim Clark received the award for GSP Marketing in recognition of its creative and production work on the annual Craftsman Power and Hand Tool Catalog program. With Craftsman, GSP has developed an easy-to-shop resource that highlights Craftsman as America’s best-liked tool brand, while at the same time effectively presenting and selling other national tool brands as well. The result – the Sears brand is considered as the Tool Authority in the retail and direct to consumer marketplace.

The prestigious Partners in Progress award is presented annually to a select group of supplier companies that provide Sears Holdings with quality products and services from apparel, appliances and tools to marketing, facilities design and technology. Less than one percent of Sears Holdings more than 41,000 suppliers earn the coveted award each year.

The winning companies were hosted by Aylwin B. Lewis, chief executive officer and president of Sears Holdings Corporation.

“Partners in Progress was started more than 20 years ago and is a testament to the importance we place on having strong supplier relationships,” said Lewis. “The Sears Holdings culture is one that places a high priority on teamwork and a focus on customers. The Partners in Progress program allows our company to recognize those suppliers who have gone above and beyond to support Sears Holdings in our efforts to better serve our customers and grow profitably by working together.”

“We are very proud of our successful, on-going collaboration with Sears,” said Richard Grunsten, CEO, GSP Marketing. “Receiving this award is a great achievement in the retail industry. This honor is a direct result of the dedication, professionalism, and innovative thinking that GSP provides not only to Sears, but to all of our clients, on a daily basis.”

The Partners in Progress program recognizes suppliers for product or service quality, innovation, diversity, and overall market performance. The winners were selected from nominations submitted by Sears’ associates who purchased goods and services for the company in 2006.

Founded in 1978, GSP Marketing is one of the largest privately-held marketing companies in America. A full-service direct marketing agency that combines state-of-the-art creative and production facilities with data analytics, the GSP difference is its value proposition–driving profit through information-driven creative solutions. GSP’s staff of 72 seasoned professionals has proven track records in Client Services, Account Management, Database Marketing, Marketing Analytics, Creative, Photography, and Pre-Press Production. GSP Marketing measures campaign success by increasing response along with a high return on investment.

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