Lyras New Forecast Report Shows Steady Growth for Single-Function Color Laser Printers

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Newton, MA (PRWEB) August 02, 2011

Lyra Research, the digital imaging authority (http://www.lyra.com), has released a new report that covers the single-function color laser printer marketWorldwide Forecast for Single-Function Color Laser Printers, 20082015. This new report details worldwide shipment and revenue figures, average sales prices, and representative products for SOHO and small workgroup color laser printers, as well as A4 and A3 workgroup color laser printers. The report also breaks down the color laser printer shipment figures by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific. The report is based on key findings from Lyras first-half 2011 Hard Copy Industry Advisory Service (IAS) Forecast 360.

The Worldwide Forecast for Single-Function Color Laser Printers, 20082015 explores how the single-function color laser printer market bounced back in 2010 after experiencing a significant decline in 2009 that was caused by the economic recession, high costs per page, and poorly defined office color applications. Over the short term, the color laser printer market will continue to rebound steadily as more buyers choose to purchase a single color laser device to replace existing monochrome printers and to produce both monochrome and color pages. However, over the long term, print vendors will have to address issues regarding cost per page and advances in ink jet technology and business-class ink jets.

The report also discusses worldwide shipment growth. Emerging markets such as Latin America and Asia Pacific are showing strong growth, while shipments in EMEA are growing at a much lower ratea 2.3 percent compound annual growth rate from 2010 to 2015because developing subregions of Eastern Europe and Africa are falling behind Western Europe in color adoption. The growth rate in North America will be steady through 2015 based on the strength of the replacement market.

Single-function color laser printers will have some growth opportunities as businesses continue to bring color into the office, said Larry Jamieson, director of Lyras Hard Copy Industry Advisory Service. However, the growth will be limited as a result of the lingering effects of the recession, a reduction in print volumes, competition from ink jets and MFPs, and the belief that monochrome output is fine for most applications.

Replacement Market Generates Strong SOHO and Small Workgroup Color Laser Printer Sales

SOHO and small workgroup color laser printers will remain the strongest segments of the color laser printer market through 2015. Many offices have been replacing older ink jet printers with SOHO and small workgroup color laser printers because users believe that laser devices are faster, have better print quality, and are cheaper than ink jet on a per-page basis.

Shipments of SOHO/small workgroup color lasers increased in 2010 to just under 2.3 million units, following a drop to 2.1 million units in 2009 from just under 2.5 million in 2008 (see attached figure). The 2009 decline occurred largely as a result of several factors related to the economic recession. Although the economic outlook remains uncertain, unit sales grew in 2010, based largely on a good replacement market. Buyers who had delayed making replacement purchases in 2009 and early 2010 found some good bargains from many vendors and replaced some of their older monochrome lasers with color devices at prices comparable to or even lower than what they had paid for their old monochrome printers.

Ordering the Report

Worldwide Forecast for Single-Function Color Laser Printers, 20082015 can be immediately purchased for $ 950. For more information about the report, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com, or visit Lyras online store at http://store.lyra.com/ProductDetails.asp?ProductCode=I1107B.

Sign Up for Lyras Free Research Briefs

Sign up now for Lyras Hard Copy, Marking Supplies, Media Supplies, Wide-Format, Consumer Imaging, Europe, and China Research Briefs, which feature forecast information and primary research data. The research briefs are delivered via e-mail approximately every quarter. Special bulletins also are distributed that contain information regarding Webcasts and events related to each of the topics in the briefs. To update your profile and add your name to the mailing list, click here http://visitor.constantcontact.com/d.jsp?m=1101693414919&p=oi and enter your e-mail address. Instructions that explain how to join the appropriate list will be e-mailed to you.

About the Hard Copy Industry Advisory Service

Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Lyras Hard Copy Industry Advisory Service provides expert analysis and coverage of digital output devices in the office-printing environment, the consumer market, and the SOHO and small-to-medium-size business markets.

Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyras expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyras custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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